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If you sell something online your epockets are being pulled out - defense


You and I are a lot alike. We are both software publishers and eBook authors in receipt of hosed on a accepted basis. You and I, my friend, are victims of software piracy that accounted for over $24 BILLION dollars in lost revenue over the last two years*. There are so many ways ancestors can get your consequence for free these days. If we carry on doing nil we will lose even more money this year as capability customers befall more and more aware of just how easy it is to acquire digital goods lacking paying for them.

The ask is, why do we put up with this? When we sell our downloadable food they are being certainly and to all comers circulated (read: STOLEN) by the very same associates that we are annoying to get to purchase. And don't be fooled, this still occurs very commonly today even although a lot of us take precautions adjacent to it. This confirms that associates want our products, they just don't want to pay for them ?because they don't have to. In fact, 70% of ability customers won't if they can get it for free*.

We know the ideal scenario; what's assumed to happen. Believe Bob Jones and his knot tying eBook, "Scoutmaster Bob's Guide To Knots". Bob uploads his eBook to his web attendant and creates a sales link to sell it, and this sales link goes all through to his payment processor. After the order is positioned the consumer is redirected to the download page, or "Thank-You" page, in order to automate the approach process.

Now Bob facts he's all set up and starts his colossal promotion efforts. He spends lots of time and money in receipt of associates to visit his site and convinces them to place an order for the reason that it actually is a great product. So, the customers place information via the sales link then are redirected back to the download page inevitably to get what they've paid for. Achieve automated system, right? Sorry Bobby, in a accurate world maybe. But here's what certainly happens.

"Back Door" #1:

Our boy Bob sets up a sales link, a download redirection link (where ancestors go after effectively ordering) and spends time and money promoting his site. Colonize come and visit his web site and feel that they could exceedingly use such an all-embracing knot tying reserve and want a copy of it. A combine ancestors place information and Bob is happy. As Bob has bent such a great artifact they tell their links about Bob's eBook. But as a substitute of decisive their associates to check out Bob's web site they basically email them a copy of the definite eBook. Why not, it doesn't cost Bob any money right? Those citizens then tell their friends, who tell their friends, who tell their friends. A fasten of weeks later Bob's knot tying eBook is in the hands of hundreds, even thousands of people?for free. And this is just the first "back door".

There are three (3) "Back Doors" that ancestors use commonly to by a long way attain free contact to your product:

  • Back Door #1: Get a copy via email, newsgroups, forums, eBay, MSN, ICQ, . . . whatever

  • Back Door #2: Get refunded and keep the product

  • Back Door #3: Locate the download page devoid of paying

And here's a different scary fact: For every 10 copies downloaded, 4 of those are stolen*. How lightly would you take it if you sold a certain product, like a t-shirt, and only 6 out of ten t-shirts that left the store were paid for? These are lost sales and earnings forgone, there's no more blunt way to put it. If you can agreement that the only way they can get your consequence is all through your payment course you've just closed that leak and bigger your profits.

But right now online merchants have no idea who is exceedingly downloading their products, or what happens after the downloaded. They lose total check of its distribution. Some thieves/weasels/snakes ?whatever you want to call them? even go so far as to sell stolen software and eBooks as their own for a critically bargain price. This is almost certainly the furthermost risk to promotion a digital product, and if you ask everybody that's been doing it for a while they will have skilled this nightmare first hand. The ancestors out there that do this are much worse than one guy that just gets your creation for free. These associates circulate hundreds or thousands of your consequence and you don't see a cent of it. They flood the marketplace and decline the value of your product, until it's effectively worthless. They have to be stopped.

"Back Door" #2:

Back to Bob. There is a new big badly behaved for Bob when it comes to shielding his eBook. He doesn't know that many payment processors promptly, and devoid of hesitation, honor each and every refund request, no questions asked. Seriously?no questions at all, one down-to-earth email is all it takes. There's by and large no need for the consumer to describe anything, just that they would like a refund. They will get their refund right away and the you, the merchant, don't have a say in the be of importance at all. And you guessed it, they get to keep the product, for free. There is no must to come again the consequence like with a established refund, since there's no way to be sure the effect was actually deleted. Assume the conclusive chaos brick-and-mortar merchants would be in if customers were permitted 100% categorical refunds on request, and the consumer gets to keep the shirt, vacuum cleaner, DVD player, or whatever? Ludicrous right? But it happens to online merchants like Bob every day.

"Back Door" #3:

Lastly, Bob's uploaded artifact is also by a long shot and frequently downloaded for free by capability customers right from his own web site. Colonize can get to his download page in any add up to of ways. For example, open up Google. Type this into the explore box: "thankyou. htm ebook download". Now go to the back and third pages. Here are some free crop for you if you were the type to download copyrighted cloth devoid of paying for it. Of course of action I'm not suggestive of you do that, in fact I ask you NOT to download these products, just look at the thank you page to see that the "back door" is definitely easy to find. These citizens are just like Bob, and they work hard to conceive their web sites and their products. They are easily innocent of the kick-in-the-teeth they're attractive by not defensive it.

Some hard-working merchants claim, "I'm safe, I keep my download position with a third-party tool that creates my download scene on the fly. " This is a false sense of collateral and it only blocks one back door. Fundamentally this fortification approach easily hides the download location, but the artifact is still just as susceptible to being unreservedly disseminated after the download. And it can still be kept if a refund is issued. This is alike to the banks cleanly thrashing all the money as a replacement for of putting it in the bank vault.

So how are online merchants like Bob, and you, and me alleged to stay afloat? As it is now, the only way to turn a profit is to rely on people's care in hopes that they will do the right thing. And be at ease in the fact that some colonize don't know how easy it is to get online food for free, so these colonize in reality pay for the product. So, if you think about it, in this approach it's pure luck that everybody in reality pays for a digital product.

But there is hope. There is a real way to stop all types of thieves and freebie-seekers. We must guard the artifact itself with exclusive identifiers and admittance codes for each customer. And until more of us develop into wise to this one clean truth rampant software and eBook piracy will go on to plague online merchants.

* - arithmetic mean 40% worldwide software piracy rate for 2001 & 2002, and cash losses adding together $24. 05 billion, based on intensive studies by the Affair Software Alliance http://www. bsa. org, and the account - "Quantifying Online Downloading of Unlicensed Software : Analyze of Internet Users for BSA - May 29, 2002"

About The Author

Shawn Pringle is the owner and come to grief of the Virtual Vault digital effect confidence system. Read his story and how he fought back at http://www. CBProtect. com Email him at shawnpringle@cbprotect. com


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